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Pinche Taqueria

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Pinche Hits Midtown

Jeffrey Chartier is following through on his plans to open multiple locations of his taqueria, Pinche, in a big way.

By Daniel Maurer

Taco Wars: Pinche Plays Dirty; Endless Summer Recruits Dirty Mofo

Gary Robins
Remember when Pinche Taqueria owner Jeffrey Chartier told us his was the “first real authentic taqueria in New York City”? We're always wary of such hyperbole so imagine our surprise when we saw that the plaudit made its way onto Pinche’s takeout menu — attributed to us instead of the owner! Shame on you, Pinche: This is the worst case of fraud since Panchitos said its margaritas were named the best in the city by New York Magazine.

Helena Elko of La Esquina Isn't Sweating the Taco Wars

Cold Beard Soup
Not long ago, the owner of newcomer Pinche taqueria accused La Esquina of having less-than-authentic tacos. We were interested to hear the thoughts of Helena Elko, a server at La Esquina since its buzzy opening about two years ago (“It’s the only place where we can sell you a bottle of $700 tequila and then we’ll dance in front of you and tell jokes”). But Pinche’s got nothing on La Esquina, according to Elko. “Of course you’re going to start a war to get attention if you talk shit on La Esquina,” she says, “because everybody goes there.” And just why does everyone go there? We asked the waitress.