Intelligencer
The Cut
Vulture
The Strategist
Curbed
Grub Street
Magazine
Subscribe to the Magazine
Give a Gift Subscription
Buy Back Issues
Current Issue Contents
New York
Shop
Subscribe
Sign In
Account
Profile
Sign Out
Menu
Menu
Close
Close
Search
Intelligencer
Politics
Technology
Business
Ideas
The Cut
Style
Self
Culture
Power
The Cut Shop
Vulture
TV
Movies
Comedy
Music
Books
Art
Theater
What to Stream
Curbed
Cityscape
Design Hunting
The Real Estate
Best of New York
The Strategist
Gift Guides
Sales
Beauty
Home
Kitchen + Dining
Fashion
Travel
Tech & Electronics
Fitness
Kids & Babies
Grub Street
Restaurants & Bars
The Thousand Best
The Magazine
Crossword
Current Issue
Subscribe
Gift Subscriptions
Buy Back Issues
More
About
New York
Shop
Newsletters
Podcasts
Videos
Best Doctors
Top Rated Lawyers
Sign In
Subscribe
Search
Like Us
Follow Us
Follow
Search
Search
Close
Subscribe
Give A
Gift
Menu
Menu
Close
Close
Search
Intelligencer
Politics
Technology
Business
Ideas
The Cut
Style
Self
Culture
Power
The Cut Shop
Vulture
TV
Movies
Comedy
Music
Books
Art
Theater
What to Stream
Curbed
Cityscape
Design Hunting
The Real Estate
Best of New York
The Strategist
Gift Guides
Sales
Beauty
Home
Kitchen + Dining
Fashion
Travel
Tech & Electronics
Fitness
Kids & Babies
Grub Street
Restaurants & Bars
The Thousand Best
The Magazine
Crossword
Current Issue
Subscribe
Gift Subscriptions
Buy Back Issues
More
About
New York
Shop
Newsletters
Podcasts
Videos
Best Doctors
Top Rated Lawyers
Sign In
Subscribe
Search
Like Us
Follow Us
Follow
Search
Search
Close
Displaying all articles tagged:
Preposterous Backlashes That Don’t Even Work
preposterous backlashes that don’t even work
June 7, 2012
J.C. Penney’s Two Dads Expected Some of the Backlash
“We didn’t expect it to go unnoticed at all.”
By
Hilary Moss
preposterous backlashes that don’t even work
May 31, 2012
J.C. Penney and Its Two Dads Are Just Having Fun With One Million Moms Now
The company’s newest advertisement features “real-life dads Todd Koch and Cooper Smith with their children, Claire and Mason.” For
shame
!
By
Hilary Moss
preposterous backlashes that don’t even work
May 10, 2012
J.C. Penney Actually Benefits From One Million Moms’ Ire
The retailer’s “consumer perception” spiked after One Million Moms attacked them.
By
Charlotte Cowles