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Upcoming Justin Trudeau PR Stunts

He’s done shirtless hiking, photobombed prom pictures, and kayaked right up to people. Here’s what could be next.

By Gabriella Paiella

Hell Hath No Fury Like an Irving Mill Flack Scorned

In this week's magazine, the long-shanked Adam Platt takes his appetite to Irving Mill, a new haute barnyard venue that seems to take more than a few pages from Danny Meyer’s book. Platt doesn’t outright dismiss the place for lack of originality, but he’s keenly aware of the joint’s “carefully calculated” vibe, with a menu that’s “worthy and competent without being particularly daring or new.” In the end, he single-stars the Mill, noting that the “stolid cooking and the warm and cozy atmosphere” make up for the uninspired menu. Not a glowing review, but not a total rip, either. You might think only the most feverish members of the Greenmarket cult would find any real offense in Platt’s assessment — that is, until you check out the lively comments section, where something becomes very clear: The flacks hath been offended! To wit, a sampler of telltale phrases:

Taking a Stand Against Tequila Swag

A very strange thing happened today. Things started out quite normally: We got our coffee, read our headlines, wrote some stuff, tackled the in-box — and then we got to Andrea Strong's The Strong Buzz, a cheerful foodie e-mail filled with her musings about the usual food-blog fodder. But something was very wrong. Her latest newsletter was — and this is quite rare — angry. About swag, of all things:
This afternoon I received a box from UPS so large I thought it might contain one of those mini refrigerators I used in my college dorm room. It was so massive a box and so heavy that I had to get my brother to bring it upstairs for me. I had no idea what it was since I had not ordered a small refrigerator, or a compact car. Inside I discovered a ridiculous number of those Styrofoam “Esses,” (which stuck to me with static fervor) that concealed a large green wooden treasure chest (locked). When I figured out how to open it (the key was also secreted) I found that this massive blue wood box the size of a mini-fridge contained one bottle of tequila. I screamed. One bottle of tequila and all this waste? And that’s when I sat down to write.