Displaying all articles tagged:


  1. victoria's secret
    Victoria’s Secret’s New Marketing Campaign Is Inspired by #MeTooThe brand is now trying to be inclusive with lingerie “for her.”
  2. ch-ch-ch-changes
    Trump SoHo Is Being Rebranded Tonight, Go Get Some BathrobesFrom now on, the hotel will be called the Dominick.
  3. profiles
    The Best Reason to Start Using Uber AgainPositive, boundary-breaking, irresistible — she may be the only way to get where they need to go.
  4. the chain gang
    Dunkin’ Donuts’ Possible Name Change Insults Fried-Dough Lovers EverywhereIt’s unclear how this “reinforces” that the brand is a “coffee leader.”
  5. labor
    Carl’s Jr. Is Desperately Trying to Escape Its Sexist PastThe company unveiled a new ad that diverges from their typical scantily-clad-woman-eating-a-burger trope, all while acknowledging it.
  6. rebranding
    Yale to Rename Calhoun College for Computer Scientist Grace HopperThe college controversially named for a prominent defender of slavery will now honor a visionary female computer programmer.
  7. failure to communicate
    Young Americans Are Dubious About This Paul Newman Guy’s Food Bona FidesThe actor’s famous brand is changing its messaging so more people will care.
  8. rebranding
    Ashley Madison Will Only Partially Focus on Infidelity NowFirst things first: They’ll have to lose the tagline.
  9. rebranding
    Playboy Is Getting Into the TV GameFewer boobs, more digital video.
  10. Trump Supporters Send Death Threats to DelegatesYou can take the paranoid rage out of the Donald’s messaging, but you can’t take the enraged paranoiacs out of his coalition.
  11. advice
    Adele Has Some Really Good Advice About ‘Building Your Brand’Just be a person.
  12. reinventions
    Monica Lewinsky: Righteous Good GirlHer reinvention is well timed. By modern standards, Monica is downright prude.
  13. rebranding
    Sheryl Sandberg Will Release a Graduation-Themed Lean InFor the young tilter.
  14. re-branding
    November Elle U.K. Includes Feminist AdvertisementsTop agencies “re-brand” feminism.
  15. bright ideas
    Catskills Now Accepting Rebranding SuggestionsHaving the time of your life now involves artisanal cheese.
  16. Rebranding
    The Best Chocolate Cake in the World Is Reborn as ChocoBoloWith a new location on the Upper West Side.
  17. Rebranding
    You May Now Address Bar Stuzzichini As StuzziIt’s a little bit easier to pronounce, no?
  18. Truckin'
    Brunch Box About to Become Bandit
  19. rebranding
    Company Responsible for March’s Casino Bus Crash Is Operating Under a Different NameRebranding 101.
  20. Beer Me
    Prism Re-Brands to Distance Itself From the Tea Party MovementThe brewery says it never had any political aspirations for any of its beers.
  21. Rebranding
    Simply Peeled Is Reborn As the Soft Serve Fruit Co.And its Fruizo frozen dessert will henceforth be known simply as Soft Serve Fruit.
  22. no logo
    The Gap Abandons Its New, ‘Modern, Sexy, Cool’ LogoLike New Coke at warp speed, the clothing company ditched its redesign after one week and a thousand or so angry Facebook commenters.
  23. Rebranding
    Corn Lobby Pushes for ‘Corn Sugar’ Name ChangeThey figure that like calling prunes “dried plums” they might improve sales.
  24. rebranding
    DC Comics Gets New Name, New President, Fancy Press ReleaseWB today announced the restructuring and rebranding of DC Comics as DC Entertainment Inc.