Displaying all articles tagged:


  1. ch-ch-ch-changes
    Trump SoHo Is Being Rebranded Tonight, Go Get Some BathrobesFrom now on, the hotel will be called the Dominick.
  2. profiles
    The Best Reason to Start Using Uber AgainPositive, boundary-breaking, irresistible — she may be the only way to get where they need to go.
  3. the chain gang
    Dunkin’ Donuts’ Possible Name Change Insults Fried-Dough Lovers EverywhereIt’s unclear how this “reinforces” that the brand is a “coffee leader.”
  4. labor
    Carl’s Jr. Is Desperately Trying to Escape Its Sexist PastThe company unveiled a new ad that diverges from their typical scantily-clad-woman-eating-a-burger trope, all while acknowledging it.
  5. rebranding
    Yale to Rename Calhoun College for Computer Scientist Grace HopperThe college controversially named for a prominent defender of slavery will now honor a visionary female computer programmer.
  6. failure to communicate
    Young Americans Are Dubious About This Paul Newman Guy’s Food Bona FidesThe actor’s famous brand is changing its messaging so more people will care.
  7. rebranding
    Ashley Madison Will Only Partially Focus on Infidelity NowFirst things first: They’ll have to lose the tagline.
  8. rebranding
    Playboy Is Getting Into the TV GameFewer boobs, more digital video.
  9. Trump Supporters Send Death Threats to DelegatesYou can take the paranoid rage out of the Donald’s messaging, but you can’t take the enraged paranoiacs out of his coalition.
  10. advice
    Adele Has Some Really Good Advice About ‘Building Your Brand’Just be a person.
  11. reinventions
    Monica Lewinsky: Righteous Good GirlHer reinvention is well timed. By modern standards, Monica is downright prude.
  12. rebranding
    Sheryl Sandberg Will Release a Graduation-Themed Lean InFor the young tilter.
  13. re-branding
    November Elle U.K. Includes Feminist AdvertisementsTop agencies “re-brand” feminism.
  14. Catskills Now Accepting Rebranding SuggestionsHaving the time of your life now involves artisanal cheese.
  15. Rebranding
    The Best Chocolate Cake in the World Is Reborn as ChocoBoloWith a new location on the Upper West Side.
  16. Rebranding
    You May Now Address Bar Stuzzichini As StuzziIt’s a little bit easier to pronounce, no?
  17. Truckin'
    Brunch Box About to Become Bandit
  18. Company Responsible for March’s Casino Bus Crash Is Operating Under a Different NameRebranding 101.
  19. Beer Me
    Prism Re-Brands to Distance Itself From the Tea Party MovementThe brewery says it never had any political aspirations for any of its beers.
  20. Rebranding
    Simply Peeled Is Reborn As the Soft Serve Fruit Co.And its Fruizo frozen dessert will henceforth be known simply as Soft Serve Fruit.
  21. The Gap Abandons Its New, ‘Modern, Sexy, Cool’ LogoLike New Coke at warp speed, the clothing company ditched its redesign after one week and a thousand or so angry Facebook commenters.
  22. Rebranding
    Corn Lobby Pushes for ‘Corn Sugar’ Name ChangeThey figure that like calling prunes “dried plums” they might improve sales.
  23. rebranding
    DC Comics Gets New Name, New President, Fancy Press ReleaseWB today announced the restructuring and rebranding of DC Comics as DC Entertainment Inc.
Sign up with a social account:

Don’t worry. We will never post to your social media account without your permission.

or create an account

We’ve sent a registration confirmation email to .

Please follow the instructions in the email within 48 hours to complete your registration.

Forgot Your Password?

Enter your email address or username and we’ll email instructions on how to reset your password.

This username or email is associated with a Facebook account.

Log in with your social account:
Check Your Inbox

We’ve sent you an email with instructions on how to reset your password.

Welcome! You are now a registered user of NYMag.com, TheCut.com, Vulture.com, ScienceOfUs.com and GrubStreet.com.

Want more? Subscribe to our daily newsletters.

  • Constant news updates on politics, business, media, and real estate.

  • Breaking news and analysis on all the latest TV, movies, music, books, theater, and art.

  • Get the latest fashion, beauty, and shopping news and recommendations.

No Thanks

We're sorry. You must confirm your registration within 48 hours of submitting your registration request. Please register again.

You are already registered. Please log in.

Reset Your Password

Enter a new password

Your password has been successfully changed.

Please log in.