Things Eddie Lampert Thinks and Maybe Should Not SayEddie Lampert knows you make fun of him, okay? He knows that you think his strategy for turning around Sears and Kmart won’t work, that people are saying he might have lost his touch. But long ago, his mother told him that winners never quit and quitters never win, and now he has a new role model who proves she was right: New York Giants quarterback Eli Manning. “Like Eli Manning, we know what it’s like to be underestimated and questioned, but we intend to keep working on our game to achieve our full potential,” Lampert wrote in a Jerry Maguire–like letter to Sears Holdings shareholders that was filed with the SEC today, along with the company’s dismal fourth-quarter earnings.