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Mock-Cotton-Field Weekend Begins With ‘White’ Party

Last night the Supima cotton held a "white" party (à la Diddy) to celebrate today's opening of its Soho pop-up shop, which will feature clothes from AG Adriano Goldschmied, Three Dots, Zooey, and a bunch of other lovely designers. As we reported earlier, Supima will promote the store by setting up a "mock cotton field" on the corner of Broadway and Houston today and tomorrow, where they'll hand out real cotton branches to passersby. We had to know how, oh how, they came up with this idea.

Supima Cotton Gives NYC Its Own Cotton Field

Supima Cotton is opening up a pop-up store in Soho on March 14, featuring pieces by fifteen contemporary designers like AG Adriano Goldschmied, Three Dots, Gilded Age, and Zooey. And what's a store opening, really, without a crazy promotional campaign? Before the store flings open its doors they plan to promote it with — we shit you not — a cotton field on the corner of Broadway and Houston.