It's the vodka no one asked for.
Mike Sorrentino needs to find a new whey.
We make unsettling predictions for what would happen to Snooki et al., if allowed to continue for one more season.
Clearly, this is serious business.
They want the Sitch's case dismissed.
She's said to have signed a licensing deal with The Men's Wearhouse.
They made fun of him, and now he's mad.
Pricey hoodies apparently aren't as popular as people thought.
And MTV responds to the retailer's press release offering to pay the 'Shore' cast not to wear their clothes.
If The Situation can bask in his own publicity they can too.
But things weren't always so hostile.
Plus, Chanel is updating one of its classic scents for a re-launch later this month.
For future reference, "ciao" is not a "line" that works on Eisenberg.
He's teamed up with a tux company called Flow Formal.
Because booing is what you do at roasts.
Plus: Prince jams out at the Darby, and more, in our weekly roundup of celebrity dining.
From Snooki experimenting with satellite-dish-size hats to Pauly bonding with Goofy, it's all here.
Cedes: "I'm not perfect."