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The City Bakery

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Maury Rubin Is Making City Bakery and Birdbath Greener by the Minute

Last week we wondered why notoriously progressive Birdbath wasn’t on a list of restaurants certified by the Green Restaurant Association. Owner Maury Rubin, who also operates City Bakery, tells us he didn’t seek certification from the GRA partly because he feels their requirements don’t go far enough. And how far is he willing to go? By this summer, he says, he’ll institute a program which offers his employees incentives, via a “company-wide friendly competition” for saving energy in their private lives. He’s also launching a program that will give his customers price cuts if they sign up for wind energy. We asked him to share some wisdom he’s gleaned from trying to run the most environmentally sound (and still profitable!) food business in the country.