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Top Chef Challenge

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‘Top Chef’ Now Invades Last Imaginable Personal Space

There’s the Top Chef blog, Top Chef reruns, the endless media fodder about Padma and Tom and Dave Martin’s new restaurant, and all the speculation about next season, which judge Gail Simmons tells us is definitely the best one yet. This being the aughts, though, the show needs to expand its mindshare in the off-season and has done so with a wireless game on AT&T and Sprint. Top Chef Challenge proved impossible to download onto a new iPhone, but its creator sent us a phone with the game installed. It’s ridiculous, as is Top Chef, but like the show, it actually draws in some crazy way on the realities of cooking.