That's one theory.
Decision time is imminent for the networks.
And over on Showtime, Homeland and Masters of Sex did okay.
And Betrayal is dead on arrival.
But while some worry ratings "are gonna be ugly," there's a case to be made that maybe these early ratings don't matter as much as they once did.
Yay, Devious Maids and Pretty Little Liars. Aw, So You Think You Can Dance.
Nielsen ratings aren't the only metric that matter anymore.
Kudos to Tosh.0 and other, smaller niche hits that decimate the competition.
What would Ryan Lochte do? Make people turn off their televisions, apparently.
And the numbers are still growing.
Everybody dies, and everybody's ratings eventually decline.
Last night's finale didn't move the needle.
Overall audience levels didn't change much, but there was a big bump among those under 35.
Thirty-eight percent better than Liz Lemon.
The big blackout didn't help.
While Do No Harm sank to a record low premiere.
Our TV expert rates the chances of all the shows in limbo.
The network is hurting at the start of 2013.
Okay, not everybody. But a lot of people did!