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Dr. Seuss’s Ads Were the Best Ads Ever

Before writing the best children's books, Mr. Theodor Seuss Geisel was an ad man for 17 years. It all started when an ad executive's wife noticed his cartoons in Judge magazine. Besides helping his family get through the great depression and [...]

By Jesse David Fox

How ‘30 Rock’ Cut the Kraft Cheese Product Placement Deal

"It’s the Kraft Product Placement Comedy Hour. Sponsored by Kraft Singles. Made with Milk. It's the cheese that won World War II (Don't ask how)." That's some pretty sweet, overt product placement action right there and Kraft didn't need to [...]

By Jesse David Fox

Nielsen Ratings Getting Less Awful by Comparing TV and Online Ads

In the ongoing battle to get Nielsen ratings to even somewhat resemble the reality of who's watching what television shows, a blow has been struck for verisimilitude! There's now a system in place to standardize ratings of television and online [...]

By Hallie Cantor