When it comes to marketing a film, it’s a game of special effects one-upmanship.
Who needs Will Smith?
In Josh Gad's 16oo Penn.
He was demanding $50 million, but the stagnant box office may need this last sure-thing movie star.
People of Subway, we will not go quietly into the night!
Cameron set out to best some specific effects standard-bearers — but how often did he succeed?