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Lorenzo Martone

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Brazilians Fear Becoming Fat Americans

Nope, not another round of Dove "Real Beauty" ads. And not an Adbusters spoof, either. Salles Chemistri (which also does ads for General Motors) produced these campy, hyperoffensive ads for the Brazilian yogurt company Itambé, to run with the tagline: "Forget about it. Men's preference will never change. Fit Light Yogurt." But we prefer this American version: "Brazilian ads: As progressive as Hollywood!" —Rachel Wolff

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