"There was enough of a consensus from our distribution and marketing folks in certain parts of the world that we would be pushing a boulder up a hill."
They'll cost $1 million for every new 3-D movie — including the one Fox is releasing on July 1!
People overwhelmingly preferred to pay an extra $3 to see 'Monsters vs. Aliens' in 3-D over the weekend.
Seems perfectly reasonable to us!
Fingers crossed that James Cameron doesn't read this post.
What to do, what to do?
Plus: The return of the "ultra-hip" SoBe lizards!
Yet it still isn't going to be as awesome as 'My Bloody Valentine 3-D.'
No word on whether Rogen gets to romance a hot chick in this one, too.
Plus quotes from Michel Gondry, Bryan Singer, and Marié Digby.
Plus industry news on The Women, Isla Fisher, and Fat Joe.