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Wesley Genovart

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‘Esquire’ Escalates Chef-Fashion War With ‘Maxim’

Has it really come to this? Maxim and Esquire are going at it hammer and tongs to see who can print more ridiculous images of chefs as fashion models. Esquire started it, with a never-to-be-forgotten Simon Hammerstein–David Chang tough-guy shoot. This year, Maxim released its April spread early to get the jump on Esquire, but both mags shared a few models (formerly known as chefs): Michael Psilakis of Anthos, Neil Ferguson of Allen and Delancey, and Craig Koketsu of Park Avenue Winter. Psilakis, for his part, is even wearing similar suits in both spreads. (Did he leave the Maxim refrigerator and head straight to his Esquire lunch at Insieme?) Other chefs of note in the shoot include Ben Chekroun, the elegant maître d' of Le Bernardin, whom we interviewed for Ask a Waiter back in the day; San Domenico's affable wine director, Piero Trotta; and the boyish Wesley Genovart of Degustation, tucking into a plate of duck and soba noodles. We give Esquire the edge for shooting the dapper John McDonald at Keens. Though he’s more of a bon vivant restaurateur than a chef, Johnny Mac is a quintessential Esquire man. Man’s Gotta Eat [Esquire] Related: Chefs Put on Something a Little More Comfortable When Chefs Play Dress-Up

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Sandwich of the Week: One Cheesesteak on Quotation Marks, Coming Up

The Underground Gourmet is not from Philadelphia, but if he were, according to a native Philly friend, his natural response upon being presented with Degustation’s new “cheesesteak” sandwich would be to either sue the chef for false advertising or wait for him outside the restaurant with a horsewhip. Of course, Philadelphians are born with Cheez Whiz running through their veins and that tends to cloud their judgment on such matters.

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Time to Fill Out Our James Beard Brackets

The nominations for the James Beard Foundation Awards, the Oscars of the restaurant industry, will be announced Monday morning. We’ll report on that as it happens, but for now, here are picks for the main categories from Adam Platt, Rob Patronite and Robin Raisfeld, and Josh Ozersky. Our choices are admittedly New York–centric (the awards go to restaurants across the country), but the ceremony is held here, and the city always looms large in the proceedings.

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