Diane Von Furstenberg's New Ad Campaign Uses Vodianova and Paint But No Makeup or Hairstyling

Photographer Francois-Marie Banier and Natalia Vodianova. Photo: dvf.com

Natalia Vodianova may be out at Calvin Klein, but she's in at Diane Von Furstenberg. The Russian supermodel appears with no makeup or hairstyling in the new DVF campaign, which showcases black-and-white photos of Vodianova spattered and smeared with paint. François-Marie Banier is the photographer/painter/writer who created the images and has been friends with Von Furstenberg for more than 30 years. The designer writes in her online diary:

"[Vodianova and Banier] met and were excited to do this for me. I love the emotion of black and white photographs, but DVF is all about color … he would take the photos, write and paint on them. Then came Natalia, her beauty, inside and out … her strength, her dignity … she was flattered to be asked … the adventure began … In Paris, in NY … no make up, no hairstyling … just a beautiful strong woman and an artist…"

There's a really nice movie on the DVF Website that shows the process. If we were back in grade school and had the choice, we'd definitely opt to paint on pictures of Vodianova over plain white paper any day.

Francois Marie Banier Painting + Writing + Photography [DVF.com]
Related: Toni Garrn Replaces Natalia Vodianova as the Face of Calvin Klein