Fashion Week Starts in London; Marc Jacobs Dances Dirty With Two People at His After-Party

• New York said farewell to Fashion Week, but don't be sad! It's not really over — it just moved to London, where shows began yesterday on a sober note, signified by the appointment of the prime minister's wife as spokesperson. Look for slideshows on soon. [Guardian]
• P. Diddy attracted more celebs to his after-party than Marc Jacobs; Jacobs engaged in some dirty dancing at his own with on-off beau Jason Preston and porn star Erik Rhodes. [NYDN]

• Victoria Beckham may add Sonic Youth to her iTunes after hearing them live at Marc Jacobs's Friday show. M.I.A. sat front row at the New York show and D.J.ed the after-party. [WWD]
• Gucci launched the "Gucci [heart] NY" campaign to hype the Friday opening of its new Fifth Avenue flagship; however, the brand never sought permission from the state before putting it on billboards, coffee cups, and handbags. Both sides are working on a deal. [NYP]
• Unlike Paris and Milan, new designers like Rodarte, Derek Lam, and Zac Posen get noticed in New York, says Robin Givhan. [WP]
• Investors are snatching up shares of Saks Fifth Avenue as a buyout by Baugur Group looms. The bid has been in a holding pattern since October but could be moved by year-end sales numbers. [WWD]