MySpace, Carmen Kass to Conquer Traditional Model Agencies

The "male Agyness Deyn" — duh. Photo: Getty Images.

At Gareth Pugh we learned that "model agencies are over," according to Nicola Formichetti, fashion director of Dazed & Confused magazine. He should know, as he's the man responsible for the rise of model Luke Worrall, dubbed "The male Agness Deyn." The bleached-blond 18-year-old fellow was discovered last year in a London skateboard park and since has graced the pages of French Vogue and W, as well as Marc Jacobs's runways. Worrall sat with Formichetti during a rare off-catwalk moment and listened while Formichetti told us, “The future is all about the MySpace kids. I’m on it at least three times a day. I get every one from there: stylists, photographers, journalists, and models.” He’s been in talks with supermodel Carmen Kass, who is working on launching her own modeling agency. It’s based on the “street people” phenom, spearheaded by street-style snappers like "Face Hunter" Yvan Rodic, who was also in attendance at Pugh's show. Kass said she’s sick of models getting the short end of the stick after traditional agencies take their cut of their earnings. Given that Kass is reported to earn $3 million a year, we’re pleased she’s still thinking about the little people. —Sarah Maslin Nir