We've known for a long time that in order for the number of frighteningly thin models on runways and in magazines to diminish, someone would actually have to do something rather than just talk about it. It would have been awesome if that person were, say, Marc Jacobs, but we'll settle for Camille Parker Bowles's nephew Ben Elliot. He's just launched a modeling agency in the U.K. called Quintessentially Models which doesn't sign any "size 0" girls. It's also working with the Beat, an eating-disorder charity in the U.K., to help raise awareness of eating disorders. Style.com reports three of the agency's models have signed contracts with Lancôme, Olay, and Nivea. So, woo-hoo, girl power, rah-rah, etc! Right?
Well, let's put things in perspective: These are commercial companies rather than the high-fashion labels that employ the scary-thin girls. After all, not many people complain that the girl in the Nivea commercial looks like she's dying, right? Which makes sense because you don't really want to buy skin cream from someone who isn't radiant and full-cheeked.
We checked out to see if the models really appear healthy on the Quintessentially Models Website, and though they don't look shockingly thin, they're still very thin. Many have 24-inch waists and 34- or 35-inch hips, which is not much different from the girls at any other agency. However, Quintessentially kindly lists the models' body mass indexes, which at an average of 18 are about half a point under the definition of "healthy." So maybe they're not a "size 0" — whatever that means anyway — but they're a size 1 or 2. However, if baby steps are all we've got, we'll take 'em. Here's hoping these girls book Prada.
All Bod Cons [Style.com]
Most Viewed Stories
25 Famous Women on Being Alone
22 Intimate Lost Photos of Marilyn Monroe
The Fashion Executive Who Doesn’t Wear Underwear on Dates
How Angelina Jolie Won the First Big Battle in Her Divorce
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
The Will & Grace Reunion Was Intensely Documented for Social Media
The 6 Best Denim Shops on Etsy
Amy Schumer Went All Out for the Kiss Cam at a Mets Game
Everything We Know About Brad Pitt’s Plane Incident
The Pippa Middleton Look Book
From Our Partners
The Fashion Spot
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.