When it first opened, the flagship Prada store in Soho was a bastion of all things beautiful and chic. In the Times' "Critical Shopper" today, Cintra Wilson revisits the store and finds all that beauty has given way to — gasp! — mall crowds on the corner outside and stained rugs, scuffed corners, and scratched wood paneling inside. It gets worse:
Signs of corruption, everywhere. Alligator trunks and bandboxes hurled into careless piles on the floor, as if by stoned porters. Leather clutches in vegetal greens and purples tossed in disarranged piles in a glass case, as if on Bijou Phillips’s closet floor.
We would never toss anything from Prada with the carelessness of a "stoned porter." We mean, each item in that store is worth a plane ticket to Spain. Despite the mess Wilson tried on clothes with the help of — who else? — Zelda.
Kudos to Zelda for up-selling, but it rubbed Wilson the wrong way. Considering the door on her dressing room didn't lock, she was justifiably disgruntled:
Knock, knock. “How’s it going?”
The door slid open. I loathe being barged in on while half dressed.
“We can alter that. Try this!” Zelda handed me a shirt I had rejected with her earlier.
She left the door open. Male sales assistants stomped by. I dug to find the items I wanted.
“Yes?” (Translation: “Come in! Bring a guest!”)
I stood in my camisole as Zelda exposed me to the seamstress: a small woman with a pin-filled tomato on her wrist.
“She’s leaving,” Zelda cried. “Can you come back tomorrow?”
“Yes. Could I get some clothes on, please?”
Zelda left the door wide open. A construction engineer in work boots walked by. I tried the lock again.
The atmosphere deterred Wilson from buying anything. But it's good to know the Prada store really isn't as intimidating as we thought. Only the dressing rooms are.
Most Viewed Stories
‘Weed Dick’ Is the New Way for Men to Sexually Disappoint You
The Big Secret of Every Dating App: Tech Doesn’t Matter
How to Get Out of Any Party Conversation
Amber Rose, Populist Slut Hero of Our Time
7 Alternatives to Those Sold-Out L.L. Bean Boots
Cindy Crawford on Bagels, Instagirls, and Bringing the Supermodel Era to TV
You Think You’re Too Classy to Drink Champagne From a Bong?
Why Do I Jerk Awake Right As I’m Falling Asleep?
All the Ceilings Women Keep Hitting Their Heads On
From Our Partners
Clever nightstand alternatives (for small-spaces!)
This 30-Day Squat Challenge Will Transform Your Body
Tinder is Trash
5 Best Sex Positions to Practically Guarantee an Orgasm
powered by PubExchange
Latest News from The CutAll About Chanel’s Airport-Themed Show
Paging Mr. Lagerfeld!John Galliano Doesn’t Do Instagram Eyebrows
Put down the brow pencil.Rihanna Will Never Settle
When it comes to men, she says, "I will wait forever if I have to ... but that’s O.K."Chanel Brings Back the Pigtail
You're going to want two of everything.Adriana Lima on Boxing, Brazilian Beauty Secrets
"It's in the water, I think."Portraits of Privilege: A Teen Demands Mac ’n’ Cheese
It does not end well.Watch the Valentino Livestream
Enjoy!Tour a New York Interior Designer’s Bogotá Pied-à-terre
For when Juan Montoya pops in for a family visit.
She walked, she twerked — and she was pretty inspiring.This IUD Ad Is Actually About Staten Island
Even your birth control doesn’t want to take the ferry.
Don't be one of the 100,000 losers waiting for back orders.You Think You’re Too Classy to Drink Champagne From a Bong?
Think again.Assessing Steven Klein’s NARS Collaboration
Does the famed photographer's aesthetic translate to lipstick?‘Weed Dick’ Is the New Way for Men to Sexually Disappoint You
It's like whiskey dick, but with weed.The One Beauty Item That Keeps Popping Up at Fashion Month
A new makeup-artist favorite.5 Things I Want to Wear From Paris: Part 3
Stripes, embroidered separates, and Céline studded boots.Cindy Crawford on Bagels, Instagirls, and Bringing the Supermodel Era to TV
And how she's helping her daughter navigate the pressures of the modeling industry.Right Now the Exercise Pill Is Nothing But a Beautiful Fantasy
It isn't happening anytime soon.How to Get Out of Any Party Conversation
A helpful guide.Stock Up on These Fall Boots Under $300
Sensible lace-ups, sparkly shoes, and more.