It seems the rumor was, well, nothing more than that:
It had previously been touted in fashion circles that the supermodel was set to launch a line of clothing and footwear, dubbed Bundchen by Dolce & Gabbana, this spring, with a blow-out party already being planned to celebrate its arrival.
Guess which fashion circles were doing all that touting? On December 20, 2007, British Vogue said the line would be called "Bündchen by Dolce & Gabbana" and launch "next spring." It even noted Dolce and Gabbana themselves "encouraged [Bündchen] to get in on the act with them."
Then on February 25 British Vogue reported a "star-studded party" was in the works to celebrate the launch of the collection, and it would be followed by parties in New York, London, Dublin, Paris, Barcelona, and São Paulo. The magazine even projected sales figures for the line of $200 million in its first year. That's a lot of parties that won't be happening and money that won't be made.
Where on the World Wide Web could all this have started? Many Websites, like British Glamour, British Marie Claire, FabSugar, and Catwalk Queen picked up on the story on December 20, at the same time that British Vogue did. However, on December 19, a "celebrity tabloid" called the Pop Crunch Show reported Bündchen would produce "a 'chic and feminine' springwear line, called 'Bündchen by Dolce & Gabbana,'" which would hit stores in 2008. If British Vogue found the story on Pop Crunch to begin with, where did it get all that other bogus information?
Most Viewed Stories
Brad Pitt Fights Back Against Angelina Jolie and Her Plot to ‘Destroy’ Him
Looks Like Kate Middleton Is Enjoying the View in Canada
Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
Megyn Kelly Roasts Trump’s Campaign Manager for Claiming He Doesn’t Make Sexist Comments
Finally Someone Called Donald Trump a Giant Baby and It Was Michelle Obama
What It’s Like to Be a Female Reporter Covering Donald Trump
22 Intimate Lost Photos of Marilyn Monroe
Prince Married to Commoner Still Too Good to Tweet
Democratic Women Senators Are Very Concerned About Donald Trump’s Weight
The Best Part of Being a Royal Is Getting to Pet Bunnies
From Our Partners
powered by PubExchange
Latest News from The CutA Glimpse Into Marilyn Monroe’s Private Life
Whoopi Goldberg curated intimate portraits of the icon in a new exhibit, featuring photographs by Milton Greene.Nate Parker Addresses Rape Accusations in 60 Minutes Clip
He went on the record with Anderson Cooper.Paris Fashion Week’s Runways Are Still Overwhelmingly White
It’s been only three days but the numbers are bleak.Misty Copeland Did Her Own Makeup for This Ballet Book
She danced for photographer Gregg Delman's new book.Why Do All My Instagram Cats Keep Dying?
When real life encroaches on the virtual.Hunger Casts a Cruel, All-consuming Spell, Study Confirms
It’s stronger than thirst, fear, or social needs.Female Chess Players Are Furious About Having to Wear Hijabs at the World Championship in Iran
The world championship tournament is in Iran, where women are required to wear hijabs.Man in Tech Actually Admits He Was Wrong
Well, this is a first!The Other Kids in Jennifer Garner’s Daughter’s Class Have a Laptop, Why Can’t She?
Jen told Today she didn’t know tweens need computers.How Do You Follow a Great Designer?
Bouchra Jarrar’s first collection since taking over from Alber Elbaz at Lanvin.
The mom of two young kids says wellness is a balancing act.The Best Part of Being a Royal Is Getting to Pet Bunnies
Being a royal kid seems like a pretty sweet deal.The Male Model Who Has Appeared on More Romance Novel Covers Than Fabio
Jason Baca talks romance-novel cover modeling and eating a ton of chicken breasts.The Retro Stain Remover I Use on Everything
Don’t mind the smell — that’s how you know it’s working.My Toddler Is Having a Halloween Identity Crisis
She doesn’t want to be someone other than herself.New York Magazine’s ‘Sex Lives’: Can Masturbation Be a Radical Act?
This week’s podcast.Rob Kardashian Had a Childhood Crush on His Sister Kim Kardashian, and Now You Know About It Too
It’s 2016, everybody.We May Never Find Out What Happened Between Angelina Jolie and Brad Pitt
The two have reportedly entered into “private negotiations.”Why Am I Always Tired?
Don't assume it's a health problem.How Yoga Turns You Superhuman or Just Less Freaked Out About Life
It trains the body, mind, and everything in between.