When we learned yesterday that Belgian designer Martin Margiela had inked a fragrance deal with L'Oréal, we were surprised. Margiela may put on some kooky shows, but the man tends to shy away from the spotlight. So he just didn't seem the type to thrust his brand onto department-store beauty counters with flashy ad campaigns. Kaat Debo, artistic director of the Mode Museum in Antwerp, explains in WWD,
Since opening his design house in the late Eighties, Margiela has kept a low profile "in a decade characterized by extreme narcissism where designers gained superstar status," Debo said. She pointed out that Margiela never sits for portraits, answers interview questions in the first person plural (for his house, as opposed to for him as a designer), puts a blank label in his garments, and keeps his models anonymous by blocking their faces with paint, masks or rectangular sunglasses that look like "don't" protection.
Also, "almost all surfaces of his stores and headquarters are painted white — up to and including the hangers and catsup bottles in the cafeteria," according to WWD. Guess the perfume bottle's going to be minimal and, er, white.
Most Viewed Stories
‘Weed Dick’ Is the New Way for Men to Sexually Disappoint You
Portraits of Privilege: A Teen Demands Mac ’n’ Cheese
The Big Secret of Every Dating App: Tech Doesn’t Matter
How to Get Out of Any Party Conversation
Amber Rose, Populist Slut Hero of Our Time
7 Alternatives to Those Sold-Out L.L. Bean Boots
Adriana Lima on Boxing, Brazilian Beauty Secrets
Cindy Crawford on Bagels, Instagirls, and Bringing the Supermodel Era to TV
You Think You’re Too Classy to Drink Champagne From a Bong?
From Our Partners
Who What Wear
The Zara Outfit Every Girl In New York City Is Wearing
11 Timeless Style Tips Everyone Should Follow
Burger King Is Bringing Black Burger Buns To America
Michelle Obama Dropped Some Wisdom Every Young Girl Should Hear
powered by PubExchange
The Cut’s Latest Beauty FeaturesCharging My Phone in the World’s Most Beautiful Abercrombie
French Abercrombie really is different.Why Is My Poop Green, Goth Whopper?
Black food has an unexpectedly bright side.The 50 Most Memorable Bangs Ever
From Audrey Tautou to Zooey Deschanel.John Galliano Doesn’t Do Instagram Eyebrows
Put down the brow pencil.Chanel Brings Back the Pigtail
You're going to want two of everything.Adriana Lima on Boxing, Brazilian Beauty Secrets
"It's in the water, I think."Assessing Steven Klein’s NARS Collaboration
Does the famed photographer's aesthetic translate to lipstick?The One Beauty Item That Keeps Popping Up at Fashion Month
A new makeup-artist favorite.Right Now the Exercise Pill Is Nothing But a Beautiful Fantasy
It isn't happening anytime soon.This Terrifying Face Mask Is a New Korean Beauty Trend
You'll look like a serial killer, but it gives you extra-soft skin.
About the strong beauty look from Sunday’s show.Even Barbie Wants Kim Kardashian’s Makeup Artist
Life in plastic, it's fantastic.This Is How You Should Smell for Fall
Hint: not like a pumpkin.A Lesson in Beauty Grammar at Dior
What "past future perfect" means in terms of hair and makeup.Why Does My Heart Feel Like It’s Exploding?
A girl's guide to chest pain.The World’s Easiest Way to Highlight Your Face
How to strobe like a pro.A Pregnant Supermodel Explains What She Eats
"Don't be afraid of the fat."It’s Harder to Be Thin Than It Was in the ’80s
Hate you, boomers.Inside a Beauty Editor’s Insane Skin-Care Routine
A minimum of 12 products.Pat McGrath Wants You Dipped in Gold
The legendary makeup artist launches an exclusive product.