Martin Margiela Inks Fragrance Deal; Evangeline Lilly Is the New Face of Cool Water

Evangeline Lilly smells like your eighth-gradeboyfriend. Photo: FilmMagic


• L’Oreal confirms that elusive Belgian designer Martin Margiela will release his first scent with the company in 2009. Something "highly creative and unusual" is in the works. [WWD]
Lost star Evangeline Lilly is the new face of Davidoff Cool Water Woman perfume. She's less about sexiness than strength and sensuality. [British Vogue]

• Registration for New York Spa Week opens today. Massages, facials, and other salon treatments that normally cost $100 to $200 are all marked down to $50. Check out for a full list of treatments. [Daily Beauty Reporter/Allure]

• Beach hair doesn't just come from the beach. It also comes in a can. Alterna’s Caviar Anti-Aging beach hairspray is made with natural ocean water and promises that just ocean-dipped look. Mmm, salty! [Teen Vogue]

• The spatula-like applicator of Thierry Mugler’s Plexi Gloss ($40) is turning heads, but its holographic shiny pink shade will, too. [Beauty Blogging Junkie]