Target's New GO Line Is Designed by…Target?!

Photo: Courtesy of Target


Target has commissioned limited-edition GO lines by Jovovich-Hawk, Gryson, Botkier, and Richard Chai. But today, the retailer announced it will keep the GO line going in between guest-designed lines, with collections designed in-house:

Target canvassed the globe to find the newest fashion trends, and translated them into easy-to-wear and low-cost ensembles. Ranging in price from $16.99 - $49.99 the first collection, launching on April 13, 2008, includes a variety of updated wardrobe staples including long boyfriend blazers, printed tunics, wide-leg trousers and cowl-neck printed tees. Additional standout pieces include a long linen vest, satin romper, mod shift dress with circle pockets, square-neck kimono sleeve top and foil printed metallic swimsuits.


Several GO International collections of women's fashion will be introduced in 2008 and each will be available for one month exclusively at select Target stores nationwide and at Target.com/go.

Target's certainly launched enough GO lines to be able to handle a few on their own now, so this all sounds promising. Some of the pieces would easily mix-and-match into any wardrobe, but we may skip the shiny ensembles. After the jump, we have the rest of the first line from the new GO program.

Photo: Courtesy of Target


Photo: Courtesy of Target


Photo: Courtesy of Target


Photo: Courtesy of Target


Elsewhere: Photos of Unnamed Target GO Collection Surface [Racked]