Bluefly's B*fly: For the Youngster Who Likes Tom Ford at Half Off

Photo: bluefly.com

More great news for deep-pocketed young shoppers: Bluefly has just launched online boutique b*fly for its more tender customers. It still offers 40 percent off labels like BCBG Max Azria, Nanette Lepore, and Free People, but the clothes have a distinctly younger, more casual vibe than Bluefly's usual fare, though the selection is peppered with work and dress-up pieces. According to the release, the idea is to present shoppers with "an open pallette to mix and match the high and low." For example, high schoolers can get an E.vil T-shirt with angel wings on the back for $53 (was $88), but career women can score Michael Kors pumps for $65 (were $109). They've also got denim, like True Religion jeans at 35 percent off, and accessories like Tom Ford's famous sunglasses for half off. And the best part? They don't seem to offer anything from Avril Lavigne or Heidiwood. Therefore we approve.

b*fly [Bluefly]