Patrick Dempsey for Avon; Elle Macpherson for Business Leaders

Patrick McFragrant Photo: Getty Images

• Patrick "McDreamy" Dempsey will direct and star in the campaign for a new Avon men's fragrance. (Not coincidentally, his wife has been the company's global creative director since 2006.) [WWD]

• Way to go, Elle Macpherson. The supermodel will speak at this year's Yorkshire Business Convention alongside the likes of the prime minister of Australia. Past speakers have included Bill Clinton and Mikhail Gorbachev. [British Vogue]

Prada SpA's earnings increased by 66 percent in 2007. What recession? [WWD]

• After Yohji Yamamoto announced he'll stage a fashion show in the Forbidden City, Nike reveals plans to debut a sportswear collection there May 12, 88 days before the Olympics start. Doesn't sound so "forbidden" lately, does it? [WWD]

• Laser hair-removal devices are now available for home use. The best ones cost around $1,000 but aren't as effective as salon treatments. [WSJ]

• Women who try to starve themselves are likely to binge on junk food later. You don't say. [Times UK]

• Miss supermodel Daria Werbowy? Catch her in the next H&M campaign. [British Vogue]

• Do not cross the "Point of Sale" line at Target stores with merchandise in hand or you could find yourself in handcuffs and a jail cell, like one girl now facing — and blogging about — shoplifting charges. [Racked]

• Djimon Hounsou was nominated for Vanity Fair's best-dressed list but his girlfriend, Kimora Lee Simmons, wasn't. [NYP]

• Julia Louis-Dreyfus assures Harper's Bazaar actresses can't eat whatever they want and look thin on the red carpet. She once tried a meal-delivery program to lose weight and said "eating that crap" felt like a "prison sentence". [NYP]

• Andy Roddick is engaged to his Sports Illustrated swimsuit-issue model girlfriend, Brooklyn Decker. [NYDN]

Jeremy Scott collaborated with Longchamp on a bag that has navy boot prints all over it. [British Vogue]