Phat Fashions Sues Victoria's Secret, Calls for Pink Destruction

From left, Phat Fashions logo; Victoria's Secret Pink logo.

Phat Fashions LLC is suing Victoria's Secret for copying its "P" logo. The Phat people say the lingerie giant's "P" logo for its Pink line looks just like the Phat Fashion's "P" logo with the whole laurel-leaves-and-shield thing going on. As you can see from our side-by-side images above, they really do look similar. Phat Fashions filed the lawsuit last month and then an amended complaint on April 1, according to WWD:

Phat Fashions sent a cease and desist letter to Victoria's Secret in February, but said the retailer refused to comply, the amended complaint said.


Phat Fashions is seeking damages in excess of $1 million, as well as the destruction of all alleged infringing merchandise.

Oh no! What will all the college freshman wear to S'mores and Movies night in the dorms without any new Pink gear? Sigh. Let's hope Phat Fashions will make velour sweatpants with "PHAT" on the rear so they don't have to wear warm-ups from their high-school track days.

VS, Phat Fashions in Copyright Dispute [WWD]