After being outfitted by Roots Ltd. for the past three Olympic Games, about 1,500 American athletes will be dressed by Ralph Lauren Polo in Beijing this summer. Originally Roots was on track to outfit the team yet again this year, but the U.S. Olympic Committee then decided their designs were "too informal." (Because our athletes should take it to the next level with high-end tracksuits and petticoats? Whatever.) According to Fashion Week Daily, the formal informal attire will finally answer the question of how many logos can actually fit on a single uniform:
At the Olympic Village and at closing ceremonies, athletes will wear a wardrobe of V-neck tennis sweaters and ties, Polo mesh shirts with the word "Beijing" written in oversized Chinese characters, and cargo pants. The color scheme will be a patriotic palette of red, white, and blue. Polo ponies will also make an appearance on the garments. Additionally, the Olympic logo featured on the new uniforms may include a replica of a crest with stars and stripes used by the 1932 U.S. Olympic team at the Los Angeles Games.
Make a mental note now: Our guys and gals will wear the busy uniforms. A Ralph Lauren Polo spokesperson admitted to earning under $10 million for the deal. The company's okay with the paltry sum because the venture provides an opportunity to spread its tentacles to China, where Polo don't have nearly as much going on as its European counterparts. And that, folks, is the sort of competitive-market spirit that these games are all about.
Going for the Gold [Fashion Week Daily]
Most Viewed Stories
‘Weed Dick’ Is the New Way for Men to Sexually Disappoint You
Portraits of Privilege: A Teen Demands Mac ’n’ Cheese
How to Get Out of Any Party Conversation
The Big Secret of Every Dating App: Tech Doesn’t Matter
Amber Rose, Populist Slut Hero of Our Time
7 Alternatives to Those Sold-Out L.L. Bean Boots
Adriana Lima on Boxing, Brazilian Beauty Secrets
Cindy Crawford on Bagels, Instagirls, and Bringing the Supermodel Era to TV
You Think You’re Too Classy to Drink Champagne From a Bong?
From Our Partners
15 Signs You're With A Good Man
The Day I Told The Ugly Truth About My Marriage
This 30-Day Squat Challenge Will Transform Your Body
J.Crew Is Shifting Away From a High Fashion Image, Focusing Instead on Its Heritage
powered by PubExchange
Latest News from The CutInstagram Would Totally Free the Nipple If They Could
Blame Apple!Libertine’s Designer Once Faked a Note From Cher
And other anecdotes from his new book.Maybe Refrain from Tweeting 'Kill All White Men'
We know it's hard.See All the Street Style From Paris Fashion Week
Rihanna, Salma Hayek, and Phoebe Philo were among the peacocks.Karl Lagerfeld Won’t Offer Himself Up to Science
He says researchers have approached him about testing his DNA.Charging My Phone in the World’s Most Beautiful Abercrombie
French Abercrombie really is different.The Unexpected Personal Connection Behind the DOMA Decision
In an excerpt from her new memoir, lawyer Roberta Kaplan describes how she first crossed paths with Edie Windsor and Thea Spyer.Lame U.S. Constitution Doesn’t Even Protect Sex Parties
What's the First Amendment even for, anyway?Even in Death, Grandma Will Not Stop Burning Alex Rodriguez
Never stop sassing.Staving Off Cynicism at Comme des Garçons, McQueen, and Céline
A counterpoint to luxury-mongering.
She's a rock star, not a spokesperson.9 Books We’re Reading Right Now
From brand-new thrillers to classic nonfiction.Cate Blanchett Wore a Hot-Pink Suit
Barbie, is that you?Why Is My Poop Green, Goth Whopper?
Black food has an unexpectedly bright side.The 50 Most Memorable Bangs Ever
From Audrey Tautou to Zooey Deschanel.All About Chanel’s Airport-Themed Show
Paging Mr. Lagerfeld!John Galliano Doesn’t Do Instagram Eyebrows
Put down the brow pencil.Rihanna Will Never Settle
When it comes to men, she says, "I will wait forever if I have to ... but that’s O.K."Chanel Brings Back the Pigtail
You're going to want two of everything.Adriana Lima on Boxing, Brazilian Beauty Secrets
"It's in the water, I think."