After being outfitted by Roots Ltd. for the past three Olympic Games, about 1,500 American athletes will be dressed by Ralph Lauren Polo in Beijing this summer. Originally Roots was on track to outfit the team yet again this year, but the U.S. Olympic Committee then decided their designs were "too informal." (Because our athletes should take it to the next level with high-end tracksuits and petticoats? Whatever.) According to Fashion Week Daily, the formal informal attire will finally answer the question of how many logos can actually fit on a single uniform:
At the Olympic Village and at closing ceremonies, athletes will wear a wardrobe of V-neck tennis sweaters and ties, Polo mesh shirts with the word "Beijing" written in oversized Chinese characters, and cargo pants. The color scheme will be a patriotic palette of red, white, and blue. Polo ponies will also make an appearance on the garments. Additionally, the Olympic logo featured on the new uniforms may include a replica of a crest with stars and stripes used by the 1932 U.S. Olympic team at the Los Angeles Games.
Make a mental note now: Our guys and gals will wear the busy uniforms. A Ralph Lauren Polo spokesperson admitted to earning under $10 million for the deal. The company's okay with the paltry sum because the venture provides an opportunity to spread its tentacles to China, where Polo don't have nearly as much going on as its European counterparts. And that, folks, is the sort of competitive-market spirit that these games are all about.
Going for the Gold [Fashion Week Daily]
Most Viewed Stories
Why Millennial Pink Refuses to Go Away
Bobbi Brown on Why She Really Left Her Brand and Resisted Making a Contour Palette, and Her Next Moves
Ali Wong Loves Kondo-ing So Much, She Named Her Daughter After It
All the Things Women Are Doing Wrong
The Moment Khloé Asked the Cameras to Stop Filming
What We Lose When Sex Is All About Danger
What Is in Sean Spicer’s Teeth?
What Exactly Is Going On With Donald and Melania’s Body Language?
Donald Trump Spoiled His Daughter-in-Law’s Pregnancy Announcement
The Sartorialist Just Got Engaged
Latest News from The CutWhy Is Kanye West So Obsessed With Calabasas?
Close reading his uncanny (San Fernando) valley vision.Red Is the Most Important Color in Fashion Right Now
The official shade of fall makes a statement that goes far beyond the color wheel.Get to Know the 8 Finalists for the LVMH Prize
Update your March Madness–style bracket accordingly.How I Get It Done: Nell McShane Wulfhart, Professional Travel Writer and Decision Coach
On never leaving home without a pair of slippers, the hell that is tax season, and how she tries to blend in wherever she goes.How Social Media Is Helping Washington Search for Its Missing Black Teens — and What Happens Next
Black teens go missing at a disproportionate rate — and the problem isn’t limited to D.C.Bill O’Reilly Too Busy Making Fun of Congresswoman’s Hair to Listen to Her Speak
The Fox News host called Congresswoman Maxine Waters’s hair a “James Brown wig.”Ask a Boss: My Co-worker Talks Nonstop!
Try asking her to help you out (by shutting up).All the Things Women Are Doing Wrong
Here are 54 things women just can’t get right.Donald Trump Spoiled His Daughter-in-Law’s Pregnancy Announcement
He “couldn’t help it.”Only Rihanna Could Curve Horror’s Most Notorious Murderer
As if RiRi’s going to let herself get murdered in the shower.
Scientists say the treatment helped two women get pregnant with their own eggs.Exclusive: Rihanna to Be Honored at This Year’s Parsons Benefit
The event takes place on May 22.People Are Really Mad About This Daily Mail Cover Featuring Theresa May and Nicola Sturgeon
It compares the two leaders’ legs.11 Things You Can Wear When Last-Minute Plans Arise
Clean, low effort staples from Ramy Brook. #adYour Brain Is Built to Make You Good at Gossip
Knowing the details of others’ lives is a big part of what makes us human.What We Lose When Sex Is All About Danger
Paranoia rules on today’s college campus.Scarlett Johansson Talks About How Nursing Helped Keep Her Grounded During Filming
In doing so, she gives a subtle rebuttal to her ex’s insinuation that her schedule is too busy to care for her daughter.Benedict Cumberbatch and Wife Sophie Welcome Their Second Child
Another Cumberbatch joins the bunch.I Now Pronounce You Katie and Tom
Katie and Tom finally tie the knot, but things take a dark turn for Scheana and Shay.Melania Trump’s Friend Says She and Donald Are Happy, ‘Very Happy!’
Despite rumors to the contrary.