Urban Outfitters’ New Capsule Collection Has an Uptown Feel

A look from Geren Ford. Photo: wwd.com

Urban Outfitters looks a little green. And, no, we don't mean that in an ecofriendly way, thank God. It looks like they're envious of Target's success with guest-designed lines. How else to explain their upcoming capsule collections by Geren Lockhart (designed by Geren Ford), Steven Alan, Charlotte Ronson, Paul & Joe Sister, and Corpus? Ford's line, Hawks by Geren Lockhart, will hit stores in May and retail for $48 to $128. Her contemporary label, sold at Barneys and Saks Fifth Avenue, wholesales for $98 to $547. As if this all couldn't get more random, it sounds like Urban Outfitters is trying to infuse its merchandise with an Upper East Side jet-setting sensibility. The label for the Hawks line reads, "Start in Texas. Skip to California. Head to New York. Jump Overseas. And Repeat." It's so hipster, yet so not, which makes us think this could be a huge hit. If pencil skirts start proliferating off the Bedford L stop, at least we'll know why.

Geren Lockhart Launches Mini Collection for Urban Outfitters [WWD]