All Israelis must serve in the army when they turn 18 — unless, of course, they're special, like Bar Refaeli. Rather than go into the army, the 22-year-old model did other fun-young-gorgeous-person stuff like model and date Leonardo DiCaprio. But a group of Israeli parents of IDF soldiers aren't having any more of Refaeli's special treatment. The model signed a $300,000 campaign deal with Fox fashion chain, and the disgruntled parents threatened to organize a boycott of the chain if it didn't write into Refaeli's contract that she must complete her military service. Fox averted a boycott with a compromise:
Refaeli will represent the company and will simultaneously visit injured IDF soldiers hospitalized at the Sheba Medical Center in Tel Hashomer every time she arrives in Israel. In addition, she will encourage soldiers to serve in the army.
The way in which her “service” will be carried out has not yet been determined. The conditions were brought forth to Refaeli and she agreed to comply and to fulfill her duty voluntarily.
But this still feels a little off. So she's going to encourage soldiers to fulfill their obligatory army duty while she avoids it herself? That will be a great sell: "Israel needs brave people like you to protect hot bodies like mine!"
Bar Refaeli: IDF’s new ‘enlistment officer’ [Ynetnews]
Model Bar Rafaeli Urged To Enlist In The Israeli Army [Models Blog]