Kate Moss stars in the new Agent Provacteur campaign for its bridal line and it's a doozy. First we've got six — yes, six — internet movies, each of which correspond to print ads shot by Nick Knight. Each movie and ad are meant to depict "the demise of a bride's 'big day' and serialize the unraveling of the religious organization behind it." The jokes write themselves here, don't they? You can see the print ads here. The themes represented include "The Happiest Day of Her Life," "The Garden of Eden," "Bad News," "Frenzy," "Revenge," and "Let Them Eat Kate."
Now, if you're still following along, the first movie to go with the ads is up at SHOWstudio.com, and is called, yup, "White Wedding." Here's how SHOWstudio describes it:
From [Agent Provacateur founder] Joe Corré's screenplay directions that the heroine bride — Kate Moss — should appear "romantic, pink and full of hope" on the eve of her 'White Wedding', Nick Knight's first campaign image of six addresses all the classic elements of a kitsch boudoir scene: the powder-puff palette; the love heart vignette; the handheld mirror; a sweet butterfly hovering over virgin flesh. Meanwhile the accompanying film employs the help of a naked harpist to push the footage in more poetic direction.
We'd describe it as grainy slow motion shots of Kate Moss posing in a white lacey babydoll within a weird, rocking heart frame, but to each her own. Each day through Wednesday, May 7 we get a new one of these suckers. Oy, this really is the most complicated ad campaign ever.
Most Viewed Stories
It’s Finally Possible to Understand What Happened to Amanda Knox
The Very Uncomfortable Experience of Rewatching Election in 2016
Rob Kardashian and Blac Chyna Reportedly Broke Up
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
Ask Polly: Should I Try to Help My Alcoholic Friend?
Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
Outrageous Party Photos From Andy Warhol’s Factory Days
22 Intimate Lost Photos of Marilyn Monroe
Chelsea Clinton Says She Didn’t Initially Know Her Mom Had Pneumonia Because She Was Trying to Power Through It
YogaToes Cured My Lifelong Fear of Bunions
From Our Partners
Who What Wear
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.