Lindsay Lohan Lands an Ad Campaign

"Irreverent sampling." Photo: Photo illustration: Getty Images, Courtesy of Fornari

Yes, Miss Lohan has at last landed a new ad campaign after being dumped by Jill Stuart. She'll mug for Italian lifestyle brand Fornarina, which plans to open a flagship store in New York later this year. Sadly we'll have to wait until the spring of next year for Lohan's ads to debut. A brand rep told WWD, "[Lindsay] is that very self-confident, dynamic woman, she's got a lot of attitude. That's what we're hoping our customer will aspire to." She does seem to have all her ducks in a row right now, with a new movie role starting soon and her leggings line launching.

We checked out the Fornari corporate Website (which owns Fornarina) to determine if this is indeed a good match. Here's how the brand describes itself:

Magenta-tinted vitality. Irreverent sampling. Mischievous style surfing. Fornarina is all about experimentation, with an unmistakable twist: a merry blend of femininity and irony. The Fornarina world is never gray or dead serious. Au contraire: vivacious and smart, always.


A match made in a brightly hued heaven or what?

Fornarina Forms Tie With Lohan [WWD]