Boudicca’s Strange New Fragrance Campaign; O.P.I.’s New Hues

Run With It is all the rage. Photo: Courtesy of Sephora

FRAGRANCE
• The campaign for Boudicca's new fragrance, Wode, is meant to mimic graffiti. Only, instead of painting a building, they spray blue stains onto a woman, who winds up looking like she's splattered in bright blue blood. You just have to see it… [Sassybella]

NAILS
• O.P.I. partnered with Sephora to create a line of 54 colors called Sephora by O.P.I. for $9 a bottle. Run With It, a blend of gray, violet, and khaki, is a favorite so far. We see the gray and khaki, but we're not so sure about the violet. [Beauty and the Blog/Sephora]

• Speaking of O.P.I., the brand's new fall line is inspired by France. The new royal-purple is called Louvre Me, Louvre Me Not, and a rich burgundy is called Bastille My Heart. How unexpectedly gruesome. [Blogdorf Goodman]

MAKEUP
• This girl tried to apply eye makeup without brushes and, uh, it did not come out looking so well. Lesson learned. [BellaSugar]

SKIN
• The pitch: Dr. Hauschka's 73-year-old line of skin-care products are said to be the first to really capture the green-cosmetics market and pave the way for future green-minded cosmetics companies. And we thought "going green" never got old. (Zing!) [NYT]