Breaking: LVMH Wins Landmark Lawsuit Against eBay

LVMH Moet Hennessey Louis Vuitton won a big victory over eBay today in French court: The auction site must pay LVMH 40 million euros, or $63.2 million, WWD reports, for selling both fake and real LVMH goods outside their "desired retail channel."

Louis Vuitton received the lion’s share and was awarded 19.3 million euros, or $30.5 million; Christian Dior Couture received 17.4 million euros, or $27.5 million, and Parfums Christian Dior, Parfums Kenzo, Guerlain and Parfums Givenchy, were awarded around 3 million euros, or $4.7 million.

EBay was ordered to stop selling fragrances and cosmetics from those brands immediately, or face a fine of 50,000 euros, or $79,000, a day.

Earlier this month eBay had to pay Hermès $30,000 for selling counterfeit Hermès handbags. Chump change, comparatively speaking.

Vuitton Wins Ebay Ruling [WWD]

Related: French Judge: eBay Responsible for Counterfeit Sales of Hermès