Steven Alan Signs On With Urban Outfitters

The designer in his store. Photo: Courtesy of Steven Alan

First we heard that a Brooklyn outpost of Steven Alan will open sometime next year (we jumped for joy — along with all our L-train neighbors). No more hauling it down to Tribeca for new jewelry or dresses! But that's not the only good news coming out of Franklin Street. The store owner-designer has just inked a deal with Urban Outfitters to do a new line (read: not diffusion) called Lark & Wolff. Slated to hit stores around July 4 (with new shipments every month), the collection will feature both men's and women's clothes, and have a decidedly rustic-country-sure-I-know-how-to-camp bent. The aim is to draw in a younger customer than Alan's current line, and the collection will retail for $58 to $128. Yes, a whole new generation just got turned on to his bloomers and button-downs. Brings a tear to your eye, doesn't it? —Amina Akhtar

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