Yesterday, we heard the exciting news that the super-cool French store Colette was opening a pop-up shop right in time for Fashion Week. But what was even more unexpected was that they're opening it with the Gap. According to a spokesperson for the oh-so-chic Parisian boutique, the all-American brand will host a Colette pop-up shop adjacent to its Fifth Avenue flagship, from September 6 through October 5. Called Colette X Gap, the shop will look more like Colette's Paris boutique than your typical excessively branded Gap, shilling the French brand’s signature candles, room fragrances, and art. The shop will also collaborate with Oakley on sunglasses, Le Labo on fragrances, and Asics on Tiger sneakers, for limited-edition stock to be sold exclusively in the pop-up. Colette has also commissioned artists and designers, like French graffiti artist Monsieur André, accessories maven Anne-Marie Herckes, Repetto, and Alexis Mabille, to revamp Gap staples like trench coats, denim jackets, and totes, also to be offered exclusively in the Colette pop-up.
The store will release new products each week, including limited-edition Gap tees by Parisian and New York artists, exclusive stationery, and other objets d’art. So that's one Topshop and one Colette; now all we need is Selfridges and 10 Corso Como. —Lauren Murrow
Gap, 680 Fifth Ave., nr. 54th St.; 212-977-7023
Colette to New York! [Fashionista]
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