The New Billionaire Boys Club Limited-Edition Hat Is Going Fast!

Left, the crowd outside BBC. Right, the limited-edition NYC hat. Photo: Courtesy of BBC


Today Pharrell's Billionaire Boys Club releases a limited-edition New Era hat that pays homage to New York City. The brand is known for its Swarovski-studded hoodies and hats emblazoned with BBC, but this hat flaunts the letters NYC. It's also blue-and-orange, which would match nicely to Knicks and Mets jerseys. Sneakerheads are going crazy over this $75 piece, a redesigned version of a blue-and-white hat BBC released in January that sold out on its first day in the store. But BBC only made 100 of the NYC caps, so if you want one you better act fast! At around 10 a.m. this morning we spotted a long line of BBC fans eager to get their paws on one of these puppies outside the BBC store at 456 West Broadway. The store manager tells us they're not sold out just yet, but they are going fast. If you miss your chance you can probably buy one on eBay down the line, for, we're guessing, twice the price. You see, we know these things because we're just so street.—Sharon Clott