Miami Swim Fashion Week Disappoints, But Rio to the Rescue

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Miami's Swim Fashion Week just ended and, in case you didn't think to add it to your list of things to care about, don't fret, because you probably didn't miss anything. The New York Post reports the whole affair was a big letdown since not many celebrities or top models attended and it was too hot:

"It was pathetic," said our spy, who pronounced the event "lame … It was 8,000 degrees and the designers were less than stellar. Several from last year didn't show." A rep for IMG, which produces what's officially called Miami Fashion Week Swim, said organizers were happy — "There was more press and more buyers. Badgley Mischka was there last year and not this, but that's not a negative. And celeb attendance comes from the designers attending — we don't do wrangling."


So what are fashion editors craving an exciting week of designer swimwear to do? Go to Rio! Rio de Janeiro will host its own Fashion Week this October. It sounds like they take swimwear quite seriously down there because the government is stepping in to make sure its Swim Week delivers. They've hired Carlos Souza, former creative director at Valentino under the man himself, to helm the event. He plans to fly Marc Jacobs down. So add it to your list of things to care about now.

SINKING FEELING [NYP]