Nike Launches Sportswear, Literally

The new Air Max 90. Photo: Courtesy of Nike

A few months ago, Nike execs headed to Beijing to announce their latest sneaker additions just in time for the Olympics called — drumroll please — Nike Sportswear. Yes, Sportswear with a capital S. Well, this week we finally saw the line on the newly launched site. And what's all the fuss about? Check out a few pics we snagged of the upcoming items. The most eye-catching: a shimmery, patent dunk that's also quilted. Quilted! We'll admit we're not the biggest fans of these — too many textures for one shoe. However, for a more subdued Dunk, they offer a bone-colored suede version with a yellow sole. Plus, they also have a new Air Max 90 with a mutlicolored jellybean/Legotown-inspired sole, which is a clever touch. And according to the new site, on July 24, the midtown Niketown, with its five floors of expensive yet scrumptious sports shoes, will throw an event to dedicate the top fifth floor to the new releases. Not too shabby, Nike. Even with that patent outlier (um, wow), you continue your reign as King of All Sportswear. More photos after the jump. —Sharon Clott

Nike Sportswear Website Launched [HighSnobiety]