Skip to content, or skip to search.

Nike Launches Sportswear, Literally

The only things we like quilted are our bags.Photo: Courtesy of Nike

A few months ago, Nike execs headed to Beijing to announce their latest sneaker additions just in time for the Olympics called — drumroll please — Nike Sportswear. Yes, Sportswear with a capital S. Well, this week we finally saw the line on the newly launched NikeSportswear.com site. And what's all the fuss about? Check out a few pics we snagged of the upcoming items. The most eye-catching: a shimmery, patent dunk that's also quilted. Quilted! We'll admit we're not the biggest fans of these — too many textures for one shoe. However, for a more subdued Dunk, they offer a bone-colored suede version with a yellow sole. Plus, they also have a new Air Max 90 with a mutlicolored jellybean/Legotown-inspired sole, which is a clever touch. And according to the new site, on July 24, the midtown Niketown, with its five floors of expensive yet scrumptious sports shoes, will throw an event to dedicate the top fifth floor to the new releases. Not too shabby, Nike. Even with that patent outlier (um, wow), you continue your reign as King of All Sportswear. More photos after the jump. —Sharon Clott

Now this we like. Easier on the eyes!Photo: Courtesy of Nike

The new Air Max 90.Photo: Courtesy of Nike

Nike Sportswear Website Launched [HighSnobiety]

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

Connections

Critics’ Pick
Show More
Label
Season
Model:
% Agree

Sponsored Message

More Celebrity Lookbooks

Close

    Sponsored Message Continue