‘Vogue’ Shape-Issue Numbers Were Bad, But Gwyneth’s Were Worse


The woes for Vogue's 2008 shape issue continue this week. You know, the one with the controversial cover shot by Annie Leibovitz of LeBron James and Gisele Bündchen that evokes King Kong? Right, who could forget. Condé Nast announced yesterday it was the worst-selling April issue since 2001, moving just 350,000 copies off newsstands. By this time last year the issue had sold 452,207. What's more, since we all love to read about diets and fantasize about getting "bikini ready," the shape issue usually does above-average sales.

However, that issue shouldn't feel too bad about itself since it's not the worst seller of the year. That honor belongs to the May issue with Gwyneth Paltrow on the cover. That one sold just 310,000 copies on newsstands.

We can't help but note that this is not Anna Wintour's week (and it's only Tuesday!). First her beloved Roger Federer loses Wimbledon, and now her mag's cringe-y sales numbers are splashed all over the blogs like a celebrity who just gave birth. Happy hour's on us, lady.

'Vogue' King Kong Cover Thuds on Newsstand [Mixed Media/Portfolio]

Related: ‘Vogue’ Shape Issue Is Anything But
What's Wrong With This Month's ‘Vogue’ Cover