Nelly’s New Underwear Ads for Sean John Revealed!

Whoa, Nelly. Photo: Randee St. Nicholas for Sean John

Sean "Diddy" Combs's label Sean John just announced Nelly as its new spokesmodel for the underwear division. How delightful: a new hot male underwear model to ogle! This is the first time the brand's appointed a spokesperson just for underpants, but isn't it about time someone spoke for underpants? And it's our expert opinion that Nelly's doing a pretty good job so far. He looks chiseled and shiny, but in a clean-new-skivvies sort of way. In a press release, Diddy explains, "[Nelly] has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to … And let's be honest, all of the ladies out there are going to be thanking us for this campaign." Yes, Diddy, thank you. A woman cannot subsist on David Beckham alone.

However, we do take slight issue with the styling in this image: Why, if this is an ad for boxer briefs, isn't Nelly pantless? We reckon we're only seeing about, say, 28 percent of the underwear you want us to buy for our boyfriends. In fact, how do we know if we're looking at boxer briefs or just briefs? We understand this is the only image that has been released from the new ads — let's hope when the rest come out, we'll see a little more, you know, leg. Money's going to be tight this holiday season so we'll all need all the convincing we can get. —Sharon Clott