Hiroto Saguwara Reminds Us Why the Nineties Were So Awesome


It was impossible not to stop Hiroto Sugawara for this week's Video Look Book. His outfit had so many bright colors and was so early nineties it left us beside ourselves. A textile designer from Tokyo, Hiroto says he's been dressing this way for a long time. He describes his style as new rave: "New rave is like European techno-electro-music-related fashion. In New York people are still afraid of doing new things because the New York environment is more about having some sort of rules," he tells us. Hiroto's hat dates back to one of our favorite years, 1992, and his kicks are new Puma samples. Press play for a close-up look at his best accessory: a neon fanny pack. Love.