Inside the New DDC Lab Opening on Mercer Street

Photo: Courtesy of DDC Lab

DDC Lab is opening a new boutique located at 5 Mercer Street this September, making this its second New York outpost (the meatpacking 14th Street flagship being the first). And the Mercer store is going to be big — 2,500 square feet of space dedicated to the designs of founders Roberto Crivello and Savania Davies-Keiller (right next to their 7 Mercer Street studio). The store will carry limited-edition New Balance and PF Flyers sneakers featuring tiny DDC logos at the heel. Plus, they'll also carry the upcoming Reflective 420 Collection, which includes apparel and a limited-edition sneaker (you can see those below). The reflective name is a literal take: In daylight the shoes appear gray, while at night they look white. Parlay that over to the apparel collection set to release with it, and it could mean lots of expensive shiny shirts are headed our way come fall. In the meantime, check out what the rest of the store will look like — complete with exposed vents, staggering shelves, and mock trees — after the jump. —Sharon Clott




The Reflective 420 sneakers.Photo: Courtesy of New Balance

Renderings!Photo: Courtesy of DDC Lab

Photo: Courtesy of DDC Lab

Photo: Courtesy of DDC Lab

Photo: Courtesy of DDC Lab

Photo: Courtesy of DDC Lab