Eve Gelade and Mary Gasser do what so many of us in fashion dream about. They left their jobs and opened their own store. Key on Grand Street is an impeccably curated closet, about to turn three years old. We sat down with the owners to talk trends and where they like to shop.
How do you choose the items you stock in store?
Mary: When we go to an appointment, Eve and I try everything on. Our appointments take so long because we literally want to make sure each of us has worn it. We say to each other, "Do I want to own this? Do I want this in my closet?" And most of the time, it's no.
What's the first designer item you bought?
Eve: I think it was a Marc Jacobs skirt that I found on sale somewhere. It was black pencil skirt with little tuxedo details. I still have it. It doesn't fit me. I thought it fit me at the time, and I wanted it because it was such a good price. And it taught me a lesson. I used to shop just because something's on sale. And now I would never do that.
You wouldn't buy anything on sale?
Mary: Well, that also comes with maturity. Not being in that sale mentality that's like "Oh my God, $200 down from $500, I'll get it!" or squeezing yourself into something at the Barneys sale.
What trends do you personally like for fall this season?
Mary: This fall we're really feeling the sexy bohemian. I can't get enough of beautiful crochet tops — they keep selling out.
Eve: Every fall, I'm such a sucker for the heavy plaids, the woolens, the sweater coats, chunky wool.
Are there any trends you wish would go away?
Mary: Short shorts are driving me nuts. The butt cleavage, ugh.
Eve: I'm not a big fan of the eighties thing. If you're decked out in flash, off the shoulders, with the Ray Bans and the skinny jeans, I'm sick of seeing it.
Who are your favorite designers?
Mary: I love Marni. I love Anna Molinari. And I love the sleek graphic of Helmut Lang.
Eve: I love Alberta Ferretti. I love Prada, but I don't love everything she does. But I love the mixing of the prints. And Lanvin, how can you not?
Who are the designers you wear the most?
Eve: Yumi Kim I love.
Mary: She designs her own prints, and she just gets it. Prints are so tough. There are just so many terrible prints.
Where do you shop other than Key?
Mary: Poppy. Our friend Leslie runs it. I also like walking the floors of Bergdorf.
Eve: For clothing, I only shop here. And Old Navy for my son.
What item do you really want to buy right now?
Eve: I need an upgrade coat, I think, for commuting and whatnot. I've been wearing my puffer. I do not feel chic.
What's one item that you can't live without?
Mary: A wonderful, versatile handbag. Most of the time you have to spend a little.
Eve: A really good vintage necklace. It can be the plainest outfit, but if I'm wearing one of my necklaces, it can instantly transform it.
Most Viewed Stories
It’s Harder to Be Thin Than It Was in the ’80s
Why Do I Jerk Awake Right As I’m Falling Asleep?
From Up Close, Raf Simons’s Vision for Dior Is Clear
The World’s Easiest Way to Highlight Your Face
A Pregnant Supermodel Explains What She Eats
Meet the Prom Queen of Instagram
Sleater-Kinney on Riot Grrl, Reuniting, and Portlandia
Michelle Obama: No Boy Is Cute Enough to Keep You From Getting an Education
Céline’s Woman-Friendly Triumph
Selfie Sorority Uses Media Frenzy for Good Cause
From Our Partners
5 Best Sex Positions to Practically Guarantee an Orgasm
5 Must-Have Products for Your Makeup Bag
The Art of Loving and Losing Female Friends
The Day I Told The Ugly Truth About My Marriage
powered by PubExchange
Latest News from The CutAmerican Apparel Files for Bankruptcy
Current shareholders, including Dov Charney, will no longer control the company.Ellie Kemper Thinks Kimmy Schmidt Would Fit In Well In Greenpoint
Nobody bats an eye at the character’s outfits because “everybody there dresses like that.”Sigourney Weaver on Talking to Ronald Reagan About Abortion Rights
He didn’t want to chat.This Santa Monica Loft Is a Neon Escape From New York Winters
Where an Upper East Side couple flees when the cold becomes unbearable.The Retired Modeling Agent Who Loves Empire
“I started my own agency — we represented Twiggy — but went off to be assistant to the actor Yul Brynner, who was dating my roommate at the time.”Witness a Photographer’s Affair With Los Angeles
Bruce Davidson captured the city in 1964, and again almost 50 years later.Bright Coats for Cold Days
New York women in winter's least-boring outerwear, from bright-green alpaca fur to leopard-print mohair.Céline’s Woman-Friendly Triumph
Phoebe Philo remains in touch with what women want to wear.Sleater-Kinney on Riot Grrl, Reuniting, and Portlandia
10 things we learned from their New Yorker Festival panel.Watch the Akris Livestream
And don't count John Galliano out at Margiela yet.5 Things I Want to Wear From Paris: Part 2
Cropped sweaters, a spangled skirt, and more.Cool Cocktail Dresses Inspired by the Philippines
From the up-and-comers behind Mestiza.Jaden Smith and Kesha Partied This Week
Along with Cindy Crawford, Anjelica Huston, Rita Ora, and Lena Dunham.Kendall Jenner and Gigi Hadid Partied in Balmain
Plus: more highlights from Paris Fashion Week's parties, including Jared Leto.Even Barbie Wants Kim Kardashian’s Makeup Artist
Life in plastic, it's fantastic.This Is How You Should Smell for Fall
Hint: not like a pumpkin.8 Actually Good Things That Happened This Week
Baby sea turtles wearing bathing suits and a necklace for your pizza.See All the Street Style From Paris Fashion Week
Featuring wooden platforms, velvet robes, and floor-length ponchos.A Lesson in Beauty Grammar at Dior
What "past future perfect" means in terms of hair and makeup.