The sneaker buffs behind Alife Rivington Club have a new sporting-goods store in the works. Despite the impressive papering job at 157 Rivington Street (directly across from the Alife Rivington Club flagship), the store isn’t associated with the Nike Sportswear brand, which unveiled its flagship last month on Mercer Street. Although the store will be associated with Alife, the name of the new sportswear spot is still pending (word is Limited Edition Sportswear — or L.E.S., har-har — is a contender). It's slated to open in mid-November, and an Alife spokesman tells us the store will cater to the urban athlete so think of it as a swanky Paragon. The space will stock apparel and footwear from brands like Asics, Nike, Adidas, and Arc’Teryx as well as watches from Suunto and Bertucci.
157 Rivington St., nr. Clinton St.; 212-253-0361.
Most Viewed Stories
Why Did Everyone Act Like I Was Crazy When I Decided to Have a Baby in My 20s?
It Sure Looks Like Diane Kruger Is Dating Norman Reedus Now
Rereading The Handmaid’s Tale, One Month Into the Trump Era
Karl Lagerfeld Calls Out Meryl Streep for Canceling an Order for a Chanel Dress
Woman Framed by Ex-Boyfriend’s Wife in Craigslist ‘Rape Fantasy’ Plot Speaks Out
People Everywhere Agree That Justin Trudeau Has a Good Butt
Taylor Swift Is Not Going to Be Happy About This New Friendship
Someone Paid $2,000 to Provide Us With This Terrible Billboard
Sports Illustrated’s New Curvy Model on Fitness, Staying Healthy, and Embracing Her Body
Ask Polly: I Overshared My Way Out of a Boyfriend!
The Cut’s Latest Shopping FeaturesHow to Wear a Pink Suit
That millennial-friendly color strikes again.Cheap Thrill: A Frilled Tomato-Red Jumpsuit
Saucy.14 Things on Sale You’ll Actually Want to Buy: From a Backpack to a Bralette
This week, we dug through the darkest, deepest depths of the internet and found a back-to-school-worthy backpack and a $30 mint-green lamp.Treat Yourself: This Ring Will Make You Feel Like a Boss
A defense against impostor syndrome.Back-to-School Shopping Guide: The College Years
From fuzzy pillows to flatware.The 11 Best Pieces to Buy at Avenue 32’s Sale
Deep discounts, up to 80 percent off.Could These Be the Best Workout Leggings?
Meet the high-waisted version of ADAY's perpetually sold-out Throw and Roll leggings.The Perfect Summer Blanket Is Here
Never wake up in another night sweat again.Cheap Thrill: a Summer Dress You’ll Want to Wear Every Day
For work and weekend.How to Wear Two Bright Colors Together
Marigold and acid-green actually go together really well.
Grunge and glam had a baby together, and it's this clutch.Drake’s Is Now Collaborating With J.Crew
The British menswear brand, not the rapper.13 Basics on Sale, From a T-Shirt to a Tea Kettle
Here, some simple things on super-sale.Here’s Another Way to Get That Vetements Look
Champion's Reverse Weave collection is now sold on SSENSE.10 Bodysuits to Tuck Into Pretty Much Everything
Wear them with mom jeans, high-waisted skirts, work pants ...How to Make Your Work Clothes Less Boring
Take some liberties with this cool Tory Burch skirt.You Can Now Wear Your Succulents on Your Fingers
With the 13-piece Cactus de Cartier collection.Vivienne Westwood’s New York Debut, Unexpected Pool Floats, and a ’70s-Inspired Record Store
What's new in New York stores.Treat Yourself: A Bubblegum-Pink Varsity Jacket
Get one for everyone in your girl gang.9 Ways to Make Your Summer Wardrobe Less Boring
Don't freak out. Buy one of these nine things instead.