Print advertising is out. Online video advertising is in! Because just like fashionistas, advertisers want to be trendy too. Online TV has done wonders for Vogue, whose ad pages are down but which still rakes in cash with the help of new Internet show Model.Live, which has been viewed more than a million times. Advertisers like Express, which sponsors the show, are drawn to the medium because they can do things like plop an online store next to the TV screen. Interestingly, the editorial staff of Vogue — Anna Wintour included — had nothing to do with conceiving the show. It's the brainchild of Vogue publisher Tom Florio, who, Forbes reports, is "worried about keeping the brand relevant for the next generation of readers." He conceived Model.Live with his 16-year-old daughter in mind.
"I'm comfortable with it, because I feel that the principals of what we're doing are based on the same principals as the brand," he says. If Wintour objected to the content, he says he would kill it. A Conde Nast spokesperson said that Wintour understands Vogue.TV is run by the business department and stays informed about its programs. Wintour is attending Fashion Weeks in Paris and Milan and was unavailable for comment.
So the publisher of Vogue is maintaining Vogue's relevancy more so than La Wintour? We suppose it's not that shocking. Can you really imagine Anna indulging in a little YouTube over lunch?
How To Make Readers Really Want You [Forbes]
Most Viewed Stories
Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
It’s Finally Possible to Understand What Happened to Amanda Knox
Finally Someone Called Donald Trump a Giant Baby and It Was Michelle Obama
The Very Uncomfortable Experience of Rewatching Election in 2016
Looks Like Kate Middleton Is Enjoying the View in Canada
Rob Kardashian and Blac Chyna Reportedly Broke Up
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
Ask Polly: Should I Try to Help My Alcoholic Friend?
22 Intimate Lost Photos of Marilyn Monroe
Outrageous Party Photos From Andy Warhol’s Factory Days
From Our Partners
The Fashion Spot
powered by PubExchange
Latest News from The CutKate Hudson Would Like to Date Someone Who’s Funny, Hot and — Oh Yeah, Looks Like Brad Pitt
She told Howard Stern about the qualities she’s looking in a man.Kim Kardashian Assaulted by the Same Guy Who Grabbed Gigi Hadid [Updated]
She’s reached out to French officials after he ran up and kissed her ass.Your Zits Are Actually Keeping You Young
New research suggest they are nature’s anti-ager.Rihanna’s Paris Fashion Week Show Involved a Lot More Purple Satin Than Anyone Was Expecting
Pastels were a major theme.Looks Like Kate Middleton Is Enjoying the View in Canada
It’s a beautiful country!College Student Printed Out Her Roommate’s Subtweets and Posted Them in the Dorm in Today’s Best College Drama
She printed out every subtweet and posted them on a bulletin board.The Y Is Back in YSL, But Not Much Else Is Yet
Anthony Vaccarello’s debut collection falls back on label classics. Plus: Young Parisian designers experiment.Prince Married to Commoner Still Too Good to Tweet
Their 'first tweet' was not impressive.Finally Someone Called Donald Trump a Giant Baby and It Was Michelle Obama
It was inevitable.What’s Going to Happen to Angelina’s Jewelry From Brad?
She has quite a few personal pieces from Brad Pitt that might wind up on the auction block.
Cosplay for characters that haven’t been invented yet.Senate Approves Long-Delayed Zika-Funding Bill
The $1.1 billion measure is expected to pass the House later today.Democratic Women Senators Are Very Concerned About Donald Trump’s Weight
“Campaign stress?”Emma Watson and Justin Trudeau Hold International Wokeness Summit
Rude of them to not invite the American delegate, Matt McGorry.Whoopi Goldberg on Vetements and Burning Bridges
The comedian is trading The View for a higher profile in the fashion world.This Gentle Mask Kills Zits Overnight
And it doesn’t stink.What Really Happens Backstage at the Shows
Runway beauty used to be pretty low-key. Now it’s one of the main events.Gary Johnson Calls in Supernatural Powers for Election Help
Melissa Joan Hart is the new Connecticut chair for the Gary Johnson campaign.The FDA Is Finally Going to Update the Term ‘Healthy’
Currently, foods that are low in fat but high in sugar can use it, which, no.Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
Kellyanne Conway made a Freudian slip.