Rag & Bone’s First Store Is a Winner

Go forth and shop! Photo: Kristi Garced

Rag & Bone opened its first store in the West Village today. Designers Marcus Wainwright and David Neville selected a cozy 1,600-square-foot space at 104 Christopher Street in a residential and decidedly gay area; a rainbow flag hangs proudly above Rag & Bone's smartly styled window displays. But with the hustle and bustle of Bleecker Street a block away, the new outpost isn't entirely removed from the Marc Jacobs and Magnolia foot traffic. When we popped in this afternoon, customers continually trickled in and out: Fashionistos perused the menswear, a mother with a stroller stopped in, and a few stylish downtown girls were lured inside after a long look at the window displays. The predictably rustic interior includes exposed-brick walls, artfully scattered furniture, and vintage trunks. And the clothes looked dreamy in it: A work-friendly charcoal pencil skirt ($295) hung just a few feet from a pair of leather leggings we are coveting but at $1,440 won't be able to afford this season. Wardrobe staples like a double-breasted black blazer ($510), high-waisted tuck pants ($370), and a selection of buttery-soft cotton and cashmere tees and cardigans were more affordable. For men, a black shirt jacket ($445) pairs nicely with the charcoal-gray cigarette trouser ($315). And of course, a large selection of denim fills up the back wall. We dare say we'll return … after that holiday bonus rolls in.