Sacha Baron Cohen has crashed Milan Fashion Week. Parading around as Bruno the gay Austrian fashion-TV presenter, he managed to get backstage with his camera crew at Iceberg, Mariella Burani, and Roberto Musso, according to WWD, which describes the incidents thusly:
Once inside, the comedian feigned a fashionista crisis, throwing himself on the floor, appearing to tear off his clothes. According to backstage photographers at Iceberg, Cohen was midinterview with a model agent when he began his act, dragging down a rack of clothes that stuck to his Velcro-trimmed getup. Security staff removed Cohen, and subsequently managed to block him from entering the Dsquared2 show on Thursday morning.
The New York Post reports Cohen tried to get into the Versace show by aligning himself with Marie Claire editor Joanna Coles, who denied any affiliation with him. The Italian Chamber of Fashion didn't like Cohen's shenanigans one bit and promptly sent out a press release to designers showing in Milan suggesting they not allow production companies Cohen's probably working with access to their shows. But security and that fancy press release couldn't stop Cohen. The photo you see here is of the prankster today on the runway of Agatha Ruiz De La Prada's show with a security guard chasing after him.
The movie Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male is supposed to come out next year. We can't freaking wait.
Update: We just came across video of the incident on Huffington Post. Note closely Bruno's runway outfit, which includes a shoe tied to his leg.