The Wall Street Journal today reported an interesting little tidbit: The addition of Sarah Palin to the Republican ticket has sparked a "buying frenzy" among women who want to copy her style. They want her glasses, lipstick, shoes, and even her updo. Companies are jumping at chance to cash in on the Palin craze. Take WigSalon.com, which now markets a line of Sarah Palin hairpieces:
In the past week, the company has sold about 25 Palin-esque wigs, ranging in price from $100 to the "Bargain Sarah Palin" wig for $46. "And it's not even close to Halloween," [WigSalon.com owner Joe] Aronesty says. Early next week, Mr. Aronesty plans to send a newsletter to his 25,000 subscribers highlighting Palin wig options and styling tips.
Even more surprising than that, though, is Palin's choice of footwear. When John McCain introduced her as his running mate, Palin wore a pair of bright-red, peep-toe pumps with three-and-a-half-inch heels by Naughty Monkey, which is generally marketed to "women in their early to mid-20s who go clubbing." Sales of Naughty Monkey shoes have increased by 50 percent on Amazon since Palin wore them. But there's more.
Celebrities like Paris Hilton had been photographed in the brand's shoes, but seldom, if ever, a 40-something politician.
[Naughty Monkey rep Jay] Randhawa plans to send Gov. Palin some additional pairs of shoes and approach her about some kind of partnership. "We have to capitalize on it pretty soon," he says.
Paris Hilton, eh? What an interesting, er, alignment for the McCain party. As for this partnership Naughty Monkey speaks of, should we prepare ourselves for an onslaught of fashion fund-raisers for Palin? Maybe not.
CFDA executive director Stephen Kolb said he couldn't imagine designers supporting Palin with anything close to the gusto with which they support Barack Obama. Palin has also expressed affection for Patagonia, which Patagonia has resolutely stated it shall not exploit as they have very different environmental missions. Lastly, Palin has named Escada as her favorite label, but a spokeswoman for the house told the Journal "she was unable to identify any of Gov. Palin's outfits on the campaign trail as Escada and was unaware that the governor liked the brand." You know who else we bet has Escada in her closet? Paris Hilton.
Most Viewed Stories
This Conspiracy Theory Will Change How You Feel About the Bachelor Villain
The Ultimate Guide to Preparing for the Women’s March
The Sheer Perfection of Donald Trump’s Golden Shower
15 Protest Sign Ideas for the Women’s March on Washington
Connecticut Politician Arrested for Pinching Woman’s Genitals
Pakistani Pop Star Stops Concert When He Spots Sexual Harassment
Hairstylist Says She Was Asked to Do Marla Maples’s and Tiffany Trump’s Inauguration Day Hair for Free
The Obamas Visited Malia and Sasha’s Old Swing Set at Its New Home at a D.C. Shelter
How to Live in a 150-Square-Foot Studio
Ask a Boss: How Do I Quit the Job I’ve Had Forever?
From Our Partners
Who What Wear
powered by PubExchange
The Cut’s Latest Beauty FeaturesBella Hadid Is Reportedly ‘Hurt’ By The Weeknd Dating Selena Gomez
But there was never a betrayal.Karl Lagerfeld Is Rumored to Be Among the Designers Dressing Melania Trump for the Inauguration
If so, he would join Ralph Lauren as the most high-profile designers dressing the incoming first lady.Rachel Comey on How She’s Mobilizing the Fashion Industry for the Women’s March
She put out a call to her fellow designers.Turmeric Might Not Have Magical Therapeutic Powers After All
A new study shines a skeptical light on turmeric.Republican Men Think Women Have It Better
A new survey found that 51 percent of Republican men think it’s a good time to be a woman in America.Obama Commutes Chelsea Manning’s Sentence
She will be out of prison on May 17.Why Some Parents Are Slaughtering Sophie the Giraffe
Cause of death: a viral article inciting mold fears.Why Not Sail to Italy With These Italian Men?
This daydream of a video comes courtesy of Caruso.Please Ignore This Enraging Person at the Women’s March
This week’s “Bermuda Square” comic strip.Activists Are Planning a Queer Dance Party Outside Mike Pence’s Home
The dance is in protest of Pence’s stance on LGBTQ issues.
The brand has partnered with UNICEF to help the cause.You’re Not Crazy, Trump Really Is Giving You More Migraines
The election has been a headache for migraine sufferers.Female Zebra Shark Gives Up on Shark Men and Mates With Herself
After being separated from her mate for three years, Leonie the shark reproduced asexually.Hillary Clinton Supporter Ralph Lauren Will Dress Melania Trump for Inauguration
The designer will reach across the aisle — or design room.Your Guide to NYC Inauguration Weekend Protests
Not making it to D.C.? Here are some local options.See All the Best Street Style From Milan Men’s Fashion Week
Wide-leg pants, puffer coats, lots of red.Fake News, Fake Science and Why Doctors Lie About Abortion
The consequences of bad information about women’s health.Alicia Keys Really Believes That Inner Beauty Is the Best Highlighter
Her glow doesn’t come in a compact.This Conspiracy Theory Will Change How You Feel About the Bachelor Villain
Corinne is not who she seems.Ask a Boss: How Do I Quit the Job I’ve Had Forever?
With two weeks’ notice.