We don't often think of Fashion Week as a trade show, like the kosher-foods trade show or the kitchen-and-bath-remodeling trade show. But that's really what it is. That's also why it's so strange that half the fun of Fashion Week is ogling the celebrities who attend. They have very little real business being there when you think about it, but seldom do weeks emerge on the calendar when so many opportunities for shameless self-promotion abound. This season we decided to honor eleven men and women who took the most advantage of Fashion Week's hundreds of self-exposure opportunities. We left off well-known editors and buyers — anyone for whom attending Fashion Week is part of his or her job (discounting, that is, a guest avatar vlogging on Style.com). We also focused on fashion shows, rather than parties, but bear in mind the folks who made the most show rounds also hit the party circuit — appropriately, these individuals' omnipresence knew no bounds. To see this season's winners of the Cut's first-ever Ubiquity Awards in no particular order, watch the slideshow.
1 of 11
Perry Farrell and Etta Lau Farrell
Jane's Addiction front man Perry Farrell and his wife, Etta, started hitting the shows on the 7th, when they sat front row at Miss Sixty. On the 8th they hit Marc Jacobs, on the 9th they sat front row at Betsey Johnson, and on the 10th they saw Carlos Miele.
2 of 11
Remember how last Fashion Week Sophia Bush amazingly turned up at almost everything? Well, Joy Bryant has long played that game. Often seen with her stylist, Rachel Zoe, Bryant just couldn't hold back: She started hitting the party circuit on the 5th, sat front row at Herve Leger on the 7th, Thakoon and Ports 1961 on the 8th, Matthew Williamson and Max Azria on the 9th, Michael Kors, Phillip Lim, and Marchesa on the 10th, and Zac Posen on the 11th.
3 of 11
This MisShape played Anna Wintour at rag & bone and BCBG on the 5th, Band of Outsiders on the 6th, Herve Leger on the 7th, Jill Stuart and Carolina Herrera on the 8th (neither of which labels we see her wearing), Matthew Williamson and Benjamin Cho on the 9th, Phillip Lim on the 10th, and Tommy Hilfiger on the 11th.
4 of 11
We honor Leighton Meester for being the most omnipresent 'Gossip Girl' cast member in attendance this season. She went to Fashion Rocks and the Julie Haus show on the 5th, Diane Von Furstenberg on the 7th, Phillip Lim on the 10th, and Zac Posen on the 11th. We are still disappointed she didn't show up to the Lorick presentation -- a designer who earned a greatly increased presence when Blaire Waldorf started wearing her frocks.
5 of 11
Mary Alice Stephenson
Mary Alice is the host of VH1's 'Most Smartest Model.' And if she hadn't been all over Fashion Week, we'd have no reason to remind you of that! She attended Verrier on the 6th, Peter Som on the 8th, Carlos Miele and Phillip Lim on the 10th, and Naeem Khan and Calvin Klein on the 11th.
6 of 11
Nigel Barker always goes to too many shows during Fashion Week, though he should be commended for showing a little (emphasis on little) restraint this season. He started hitting parties on the 3rd; saw Erin Fetherston and Perry Ellis on the 5th, hit Rosa Cha, Abaete, Alexandre Herchcovitch, and Verrier on the 6th, was seen "around Bryant Park" on the 7th, and attended Betsey Johnson on the 9th and Pamella Roland on the 10th. The man has stamina.
7 of 11
Now that she's got the 'Hills' connection, it's important that Olivia sells us on her being a part of the scene. She started hitting parties on the 4th, saw Erin Fetherston on the 5th, and was seen "around Bryant Park" on the 6th and 7th. She also saw Ports 1961 on the 8th and Carlos Miele and Marchesa on the 10th.
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Rachel Zoe not only promoted her new Bravo reality show during Fashion Week but filmed it too. She started hitting parties with her cameras on the 3rd. She didn't hit the shows until Marc Jacobs's on the 8th, and then saw Bravo cohort Michael Kors and Oscar de la Renta on the 10th, Zac Posen and Calvin Klein on the 11th, and 'Project Runway' on the 12th.
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We're convinced Seany made more rounds than the photo wires would have us believe, as they blatantly missed him on the front row of Narciso Rodriguez. But the hockey star was snapped on the front row of Marc Jacobs, at a MINI rooftop party on the 10th, and reportedly claimed a table at the Beatrice Inn for the duration of Fashion Week by decorating it with sunflowers.
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Oh, good ol' Tins! This handbag designer, ahem, hit Luca Luca on the 8th, Max Azria on the 9th, Marchesa on the 10th, and Vera Wang and Custo Barcelona on the 11th.
11 of 11
You remember Zoe Saldana from 2003's 'Pirates of the Caribbean'! We're assuming a bell went off after you saw pictures of her from various parties she started hitting on the 5th. Or surely photos from the many shows she went to gave you pause, including Herve Leger, Lela Rose and Diane Von Furstenberg on the 7th, Jill Stuart on the 8th, Monique Lhuillier and Max Azria on the 9th, Phillip Lim and Marchesa on the 10th, and G-Star on the 11th.